Wednesday, January 23, 2013

Media Relations or How Not to do an Interview

Today the Iron Majors of Staff Group Bravo got a most wonderful experience.  We were given a scenario involving US aid to an oil-rich Caucasian nation, an angry mob, shots fired and injured soldiers.  We were paired up with one of us acting the role of the battalion commander and the other as the PAO.  In front of us sat three "reporters" ready to ask the kind of softball questions we would expect from the White House press corps.

It went something like this...

Bob Newhart - how not to do an interview from Jonny Bentwood on Vimeo.

I had the fortunate pleasure of going first, allowing my colleagues the opportunity to learn from my Bob Newhart performance and improve their own. All in all, it made for a painfully humorous morning, with everything from steak knives to shoes thrown at the podium (hey, Bush got a shoe thrown at him, right?).

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